Privacy Policy for Flowby AB

Version 1.1, last revised: 2023-01-18

When you communicate with us, use our services or become our customer, certain personal data about you will be stored by us. Below you can learn about how we collect and process your information. If you have any questions feel free to contact us anytime at

How we collect personal data

We collect personal data using text based input from users of our services as well as via email, phone and other communication methods. We use cookies, beacons, tags, scripts and similar tracking technologies to track the activity on our service and store certain information. We collect and track information to improve and analyze our service.

How we process personal data

We process personal data in order to provide our services to you. In this section, we list when and how we collect the data, what data we collect and the purpose of processing the data. We also list the third party processors we share data with.

We define three target groups of our product. A single user can be in one or several of these groups.

  1. Website visitors.
    Visitors to our marketing website,

  2. Customers.
    Employees or representatives of organizations that have signed up for our product as trial or paying customers, or of companies we think might have an interest in our product.

  3. End users.
    The customers of our customers, encountering our product as part of our customers' in-store experience.

Website visitors

Using contact formName, EmailTo be able to respond to your inquiry.Formspree
Opt in to trackingCookie IDTrack site usage to improve our product.Posthog
Opt in to trackingCookie ID, IP AddressIdentify your company to aid in our sales process.Leadfeeder
Opt in to trackingCookie ID, IP AddressIdentify your linkedin profile for retarget marketing.Linkedin


Starting sales processEmail, NameContact info used in sales process.Pipedrive
Signing upEmailTo create your user account.Google Cloud
Login to adminCookie ID, EmailTrack site usage to improve our product.Posthog
Login to adminCookie ID, Email, IP AddressError tracking to alert us if you have problems.Rollbar
Paying for the productEmail, NameContact info used in invoices.Bokio

End users

Opt in to SMS notificationPhone NumberTo be able to send notification to end user.Messagebird, Google Cloud

Retention of personal data

We will retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies. We will also retain usage data for internal analysis purposes.

Transfer of personal data

Your personal data may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your personal data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

Your data protection rights

We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

  1. Right to information.
    You can ask a company for information about what personal data is being processed and why it's processed.

  2. Right to access.
    You can request a company to provide you with all the personal data they have about you.

  3. Right to rectification.
    You have the right to request a company to modify your personal data in case it's incorrect or not up to date.

  4. Right to withdraw consent.
    You have the right to withdraw your consent for data processing at any time.

  5. Right to object.
    You have the right to object against processing of your personal data.

  6. Right to object to automated processing.
    You have the right to object to a decision based on automated processing.

  7. Right to be forgotten.
    You have the right to request a company to delete all personal data they keep about you.

  8. Data portability.
    You have the right to request a company to provide you with your personal information in a digital format so that you can transfer it to another company/controller.

Links to other websites

Our website and services contain links to other websites. Our Privacy Policy applies only to our website and services, so if you click on a link to another website, you should read their privacy policy.

Changes to our privacy policy

Any changes we may make to our privacy policy in the future will be posted on this page and, when appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.

Flowby AB
Bältgatan 6
114 59 Stockholm
Organizational number: 559262-5866
Data Protection Officer: Susanne Tedsjö
Phone: +46 8519 424 09

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