WED2B is a retail chain with 59 stores across the UK and Europe, specializing in wedding dresses and everything surrounding the big day.

THE CHALLENGE

Getting married is one of the most significant moments in life, and for many, the wedding dress is a crucial part of the celebration. The bride-to-be often visits the store with her bridesmaids or close friends to find the perfect dress.

Trying on wedding dresses can take several hours and requires a high level of engagement from the staff, which can become challenging when multiple groups visit at the same time. At the WED2B store in Milton Keynes, they can handle up to 60 bridal parties on a Saturday.

It is essential to assist customers efficiently while also making them feel valued, even when all sales associates are busy.

THE SOLUTION

WED2B was looking for a queue system to provide the best possible service to its visitors. Customers scan a QR code to join a digital queue, where they can see how many groups are ahead of them.

While waiting, the bride and her party can browse dresses and accessories or relax with a glass of champagne, knowing they will receive assistance when it’s their turn.

FEATURES USED

Digital Queue – Customers scan a QR code with their mobile phone to join the queue.

SMS Notifications – Customers who join the digital queue receive an SMS when it’s their turn.

Customer Input Field – Customers enter their name when taking a queue number, so staff knows who is next.

THE RESULTS

Flowby helps WED2B efficiently manage the queue for wedding dress fittings while providing the staff with an easy-to-use tool.

Customers feel reassured that they will receive help when it’s their turn and can make better use of their time while always keeping track of their place in the queue via their mobile phones.

Want to Learn More About Flowby?

Contact us today at +46 8-519 424 09 or [email protected]

ABOLUT FLOWBY 

Flowby is a modern and flexible software company with the goal of simplifying and optimizing time management for both consumers and employees, ultimately creating opportunities for increased sales in stores.